Paid media expertise.
Performance at scale.

I use Meta Pixel and Conversions API to support campaign measurement. Evaluation focus: event coverage, matching quality, deduplication, and freshness.

I use Performance Max, connecting objectives, assets, signals, and outcome measurement. Audience signals inform automation rather than acting as strict targeting boundaries.

My experience includes Preferred Deals and Guaranteed campaigns. Preferred Deals use agreed pricing without inventory reservation; Programmatic Guaranteed uses inventory reserved under agreed terms.

I use GA4 to connect user behavior and relevant events with campaign performance interpretation.

I actively use AI agents and automation tools to streamline reporting, research, and campaign optimization.

Hands-on use of Advantage+, connecting campaign settings, creative, budget, and performance interpretation.

I use Smart Bidding and evaluate bidding against objectives, conversion signal quality, budgets, and the learning period.

In my Regional Platform Specialist role, I set up campaigns through the Criteo dashboard within GrabAds’ regional system.

I use GTM in tracking workflows, with attention to measurement needs and tagging implementation checks.

Cursor, Codex, Claude, and Abacus.AI are part of my AI-assisted workflows. Analysis still considers data and business context.

I have run campaigns across different objectives. Key decisions include objective, conversion location, conversion event, and performance goal, with KPIs aligned to business goals.

My Google Ads experience connects with paid media and e-commerce, including cost per result review and campaign financial analysis.

My experience includes programmatic setup aligned with AM/AE briefs and inventory through Marketing Manager and Google Ad Manager.

I connect SQL, performance analysis, financial analysis, and data synthesis to support strategic decisions.

I connect market research, competitive intelligence, and performance analysis to support strategy and team actions.

My paid media work at PT Tangkas Cipta Optimal includes Meta Ads execution, content planning, and cost analysis against campaign objectives.

Different objectives require different KPIs. I connect goals, cost per result, and business context before judging performance.

My SEA role covers Indonesia, Malaysia, Thailand, Singapore, Cambodia, Myanmar, the Philippines, and Vietnam.

My regional campaign reporting covers impressions, CTR, and delivery rates, with insights and recommendations for relevant teams.

My experience includes cross-functional coordination and cross-department projects to align objectives and address campaign constraints.

I have experience managing large advertising budgets. I review cost per result, cost analysis, and budget constraints to prioritize campaign decisions.

Campaign cost and budget analysis are part of my paid media experience, reviewed for consistency with agreed goals.

I connect briefs, objectives, creative, and inventory availability before launch, together with the relevant teams.

Financial analysis of campaign budgets and competitor strategies is part of my experience. ROI interpretation requires context about available costs and outcomes.

In e-commerce, I analyzed processes, procedures, and historical data, working with stakeholders to improve workflows.

Content pillars and social media content planning are part of my e-commerce experience, connected with marketing goals and business needs.

Focus areas include search intent, keyword grouping, match types, search terms, and negative keywords to maintain traffic relevance.

My Indonesia campaign experience includes careful QA of creative assets and setup against client expectations and platform standards.

I analyze market data and competitor strategies to support insights and strategic decision-making.

My experience includes Meta Ads, Google Ads, Tokopedia, and Shopee with content planning, cost analysis, and business process improvement.

My approach connects financial analysis, campaign context, and performance review so recommendations address identified problems.

Developing complementary headlines, descriptions, and assets aligned with intent and the destination page.

In my Singapore role, I handled trafficking through GrabAds systems, checklist audits, and reporting consistency.

My experience includes weekly and end-of-campaign reports with insights for stakeholders and internal teams.

Focus areas include API-based automation, output validation, and change oversight so efficiency does not compromise campaign accuracy.

Focus areas include vertical video, opening messages, sound, safe zones, and asset variation appropriate to the placement.

Focus areas include message match, CTAs, mobile experience, and conversion-path checks as context for traffic quality evaluation.

I analyze delivery constraints, consider impression reallocation or targeting adjustments, and align follow-up actions with the team.

Focus areas include event definitions, attribution windows, modeled data, and cross-platform comparisons before interpreting results.

Focus areas include acquisition, retention, customer value, and cost relationships to support allocation decisions oriented toward business value.

Focus areas include audience selection, first-party signals, Custom Audiences, and remarketing while considering audience size and objectives.

Focus areas include the role of video and visual creative in demand generation, audience discovery, and measurement across funnel stages.

My experience includes campaign troubleshooting and targeting review with sales, creative, and operations teams.

Focus areas include consent mode, tag behavior, and first-party data governance. Applicable requirements depend on region and implementation.

Focus areas include how attribution, experiments, and marketing mix modeling can complement one another, considering data and assumption limits.

Focus areas include defining variables, evaluation metrics, and test duration so differences in creative or strategy can be assessed with sufficient context.

Focus areas include conversion value quality and the relationship of CPA/ROAS targets with margin, lead quality, and business goals.

I prepare weekly reporting, performance reviews, and end-of-campaign reports to support decisions for clients and internal teams.

Focus areas include event definitions, deduplication, data quality, and data minimization to keep measurement trustworthy.

Focus areas include source checks, output quality, data access boundaries, and approval of material changes in automation workflows.

Focus areas include treatment/control evaluation, study eligibility, and lift interpretation without treating attributed ROAS as causal proof.

Focus areas include appropriate use of user-provided data, implementation validation, and signal quality for conversion measurement.

Monitoring, optimization, insights, and performance review are responsibilities in my SEA platform role.

Focus areas include hypotheses, comparison-group design, data eligibility, and outcome uncertainty to complement attributed reporting.

Focus areas include the relationship between product data completeness, asset quality, message relevance, and catalog campaign measurement.

Focus areas include lead-to-CRM outcome mapping, import data accuracy, and the relationship of lead quality with campaign evaluation.

Focus areas include the distinction between auctions, direct programmatic, and reserved versus non-reserved inventory. Programmatic does not always use RTB.

Focus areas include defining hypotheses and evaluation metrics to compare strategies with appropriate traffic allocation and test duration.

Focus areas include viewability, invalid traffic, inventory quality, and metric limitations before drawing campaign impact conclusions.

Focus areas include search-term matching, text customization, final URL expansion, and experiments to evaluate relevance and outcomes.

Focus areas include frequency strategy by transaction type, identifiers, and available controls. Google Ad Manager does not support line-item frequency caps on Preferred Deals.

Focus areas include customer-data quality, eligibility, audience activation, and Data Manager workflows with appropriate data use.

Focus areas include brand suitability, category exclusions, and Protections scope. Some controls do not apply equally to auctions and direct deals.