Regional experience.
Execution across platforms.

Handling advertising platform setup and GrabAds campaign operations across Southeast Asia.

• Setting up FMCG cross-sell, up-sell, and search campaigns through the Criteo dashboard within GrabAds' regional system.
• Setting up programmatic Preferred Deals and Guaranteed campaigns in Google Ad Manager.
• Setting up Grab House Ads for eight markets: Indonesia (ID), Malaysia (MY), Thailand (TH), Singapore (SG), Cambodia (KH), Myanmar (MM), the Philippines (PH), and Vietnam (VN).
• Monitoring and optimizing campaigns, and preparing reports, insights, and performance reviews.

Connecting campaign execution, competitive intelligence, and performance analysis for the Malaysian market.

• Analyzing campaign metrics and synthesizing market data to support competitive intelligence and strategic decisions.
• Conducting financial analysis of campaign budgets and competitor strategies to inform campaign decisions.
• Preparing weekly reports on impressions, CTR, and delivery rates, with actionable insights.
• Collaborating with sales, creative, and operations teams, and managing cross-department projects to align objectives and resolve campaign issues.
• Receiving briefs from AM/AE and setting up programmatic campaigns according to inventory through Marketing Manager and Google Ad Manager.

Managing campaigns for the Indonesian market, from setup and creative assets to delivery monitoring and reporting.

• Setting up campaigns and creative assets, and performing QA against client expectations and platform standards.
• Working with sales, creative, and operations teams to troubleshoot issues, review targeting, and refine campaign approaches.
• Preparing weekly reports on impressions, CTR, and delivery rates for clients and internal teams.
• Analyzing under-delivery and pacing discrepancies, including recommendations to reallocate impressions and adjust targeting.

Connecting digital marketing, e-commerce operations, and business process improvements.

• Running campaigns on Meta Ads, Google Ads, and e-commerce platforms, including Tokopedia and Shopee.
• Aligning campaigns with their objectives, cost per result (CPR), and budget constraints.
• Conducting financial and campaign cost analysis to support marketing efficiency.
• Developing content pillars and social media content plans to support online and offline sales.
• Mapping workflows, procedures, and historical data, then working across functions to improve processes and support digital adoption.

Handling ad trafficking and campaign operations for the Singapore market through GrabAds systems.

• Managing ad trafficking and maintaining accurate campaign setup in line with client requirements.
• Analyzing CTR, ROAS, and campaign metrics to identify trends and optimization opportunities.
• Conducting checklist-based audits, and preparing weekly and end-of-campaign reports with insights for stakeholders.
• Analyzing and troubleshooting campaign issues, and recommending workflow and ticketing improvements.