Understand the numbers.
See the opportunities.

I connect performance marketing, regional advertising platforms, and business analysis. My focus is turning data into actionable decisions.

My experience spans Singapore campaigns, e-commerce operations, Indonesia and Malaysia campaigns, and a Regional Platform Specialist role for Southeast Asia. I work on Criteo and Google Ad Manager setup, QA, monitoring, optimization, financial analysis, and reporting. Grab House Ads setup covers Indonesia, Malaysia, Thailand, Singapore, Cambodia, Myanmar, Philippines, and Vietnam.

I actively use AI agents and automation to streamline reporting, research, and campaign optimization. Cursor, Codex, Claude, and Abacus.AI support these workflows alongside SQL analysis and cross-team coordination.