From skill labels to practical examples.
Choose a skill to explore the approach,
work samples, and relevant experience.
Review before the campaign goes live.
A sample approach to aligning the brief, settings, and creative. This checklist demonstrates a method; it is not an audit of a client campaign.
Relevant experience
Indonesia campaign setup and QA, Malaysia programmatic campaigns, and advertising platform setup across Southeast Asia.
Turn numbers into the right questions.
Campaign Health Monitor shows how to interpret delivery, prioritize reviews, and explain the reasoning behind a status.
Relevant experience
Monitoring, optimization, reporting, and performance review in my SEA role; impressions, CTR, delivery, and budget analysis for regional campaigns.
ObserveCompare actual delivery with expected progress at the same point in time.
Form a hypothesisCheck for possible constraints in inventory, targeting, creative, or configuration.
Validate & actRecord the next checks and confirm there is enough data to make a decision.
Connect channels to business objectives.
A review framework connecting paid media, content, cost per result, and operational processes. Apply the same questions when evaluating each channel.
Relevant experience
Paid media, content planning, and process improvement at PT Tangkas Cipta Optimal.
What outcome are we aiming for, and which metrics represent it?
How do advertising, marketplaces, and content messaging support each other?
Do the cost per result and the quality of results align with the objective?
What should be tested, who is responsible, and when will it be reviewed?